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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

In this online course, Professor Robert Shiller (2013 Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets...

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This online course series explores how to integrate analytics-based marketing and strategic concepts to improve business decisions and ROMI.

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This online course series explores capital markets, reviews money and banking, the role of central banks, and the evolving regulatory landscape. It also provides an introduction...

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course program gives an introduction to marketing techniques and operations.

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

This series of 6 online courses(MOOCs) covers the concepts, tools, and techniques of digital marketing.It includes several aspects of the new digital marketing environment,...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.