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This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This online course gives an introduction to trading in the stock market, including day trading, swing trading, and financial trading. It also includes modules on topics such as...

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...