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This online course series explores how to integrate analytics-based marketing and strategic concepts to improve business decisions and ROMI.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This online course series explores capital markets, reviews money and banking, the role of central banks, and the evolving regulatory landscape. It also provides an introduction...

This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This online course series teaches omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches.

In this online course, Professor Robert Shiller (2013 Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This online course teaches the best approaches and practices for marketing measurement, including how to use metrics to measure success.

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online marketing course explores how to produce memorable content through quality storytelling.

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...