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This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course gives an introduction to core microeconomic issues in economic development, focusing on both key theoretical contributions and empirical applications to...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course teaches various methods of building a robust back testing system for trading strategies.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...

This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...