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This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.

This online course program gives an introduction to social media marketing. The program is offered by Meta and thus the Facebook platform is its key focus.

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...