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In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
This course explores today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. It interrogates key...
This online course examines how to initiate positive change. The course explores various issues and examples concerning poverty, the environment, technology, health care,...
This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...
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