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This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This course intends to teach givers of all ages, backgrounds, incomes and experiences to give more effectively and will teach how to assess nonprofits, create a high-impact...

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This online course teaches strategies and skills for managing luxury brands within the hotel and tourism industry. 

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course gives an introduction to entrepreneurship. It covers topics such as creativity, team building, financing, recruiting, and the international developement of...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course teaches various methods of building a robust back testing system for trading strategies.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course teaches essential sales skills, sales strategies and sales techniques to sell just about anything. It includes topics such as preparation, understanding the...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.