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This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course program from Harvard Business School Online explores topics such as international business strategy, disruption, strategy execution, and sustainable business...

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course program gives an introduction to core Human Resource Management (HRM) practices. It also explores key trends affecting the future of work, the HR field, and...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...