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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course teaches the necessary strategies in order to successfully pass the GMAT test and thereby taking the first step towards successful MBA studies.
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...
This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...
This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...
This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially
This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...
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