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This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course program aims to give learners a sound working knowledge of business strategy, decision-making, business models and the pros and cons of strategic choices. It...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course gives an introduction to options, option strategies and how to trade options.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.

This online course from Harvard Business School Online explores the skills, strategies, and tools to rise to leadership responsibilities and guide organizations effectively. It...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course program from Harvard Business School Online explores topics such as entrepreneurship essentials, disruptive strategy, and innovation.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course teaches how to convert products to platforms and how to generate platform innovation.