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In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course explores how to create creative advertising campaigns.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course teaches Business English in a marketing and sales context.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online marketing course explores how to produce memorable content through quality storytelling.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...