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This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

In this courses discusses leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach.

This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...

This online marketing course explores what brands are and how they can be positioned.

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...