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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course explores how to plan and launch a successful social media marketing campaign.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course teaches various methods of building a robust back testing system for trading strategies.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.