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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
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