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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online marketing course explores what brands are and how they can be positioned.
This online course gives an introduction to architecture for beginners. It offers a unique insight into the mind and work of an architect, starting with the basics of the...
This online course gives an introduction to intelligence analysis and explores how digital transformation will change the workplace and jobs.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
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