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This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online marketing course explores how to produce memorable content through quality storytelling.
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
This online course teaches how to start trading on the Forex Market with real money in Metatrader 4.
This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
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