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This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course explores entry and location strategies for companies in the Chinese market.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course from Harvard Business School Online explores the real-world tools and strategies needed to excel in decision-making, implementation, organizational learning,...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course program explores the fundamentals of running a biobased business. The courses include topics such as biobased materials, biobased investments and innovations,...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course from Harvard Business School Online explores how to turn an idea into a viable venture. It shows how entrepreneurs validate concepts through structured...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.