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This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...