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This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course explores how to plan and launch a successful social media marketing campaign.
This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online course shows how to price product or services to maximize revenue.
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This series of online courses gives an introduction to business. Participants can learn fundamental management, communication and decision-making skills. The courses include...
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.
This online course program gives an introduction to marketing techniques and operations.
This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This online course introduces learners to the science of business analytics with applications in a marketing context.
This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course explores a service-based approach to marketing and management to better serve customers.
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
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