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By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course gives an introduction to core microeconomic issues in economic development, focusing on both key theoretical contributions and empirical applications to...

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...