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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This course helps students find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This course teaches how to build a team, improve teamwork and collaboration, and sustain team performance through continuous learning and improvement.
In this course students will get the opportunity to apply the skills learned in the first two courses of the “Inspirational Leadership: Leading with Sense” as an individual to a...
In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...
This course covers how to find the right people to fill out a data science team, how to organize them to give them the best chance to feel empowered and successful, and how to...
In this course students will learn the basic principles and tools used to process images and videos, and how to apply them in solving practical problems of commercial and...
The second course in this Specialization provides a more in-depth look at the roles and responsibilities of boards of directors in the governance of nonprofit organizations.
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
Throughout history, the vast majority of people around the globe have believed they have, however defined, a “soul.” This course explores several facets of this relatively...
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This course teaches how to use analysis, synthesis, and positive inquiry to address individual and organizational problems and develop the critical thinking skills needed in...
This online course explores the personal and behavioral characteristics of an effective negotiator. Course learners discuss how empowerment, power, and authority affect the...
This online course explores the private equity and venture capital business. Students will gain a deep understanding of the mechanism underpinning the creation and/or...
This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...
Content of this course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and...
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