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This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course examines the financial markets and the role that risk management tools play in the global economy.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course explores digital marketing strategies and channels.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course explains the fundamentals of marketing on Youtube.

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...