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This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course explores how to plan and launch a successful social media marketing campaign.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.