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This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...
This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This online course introduces learners to the science of business analytics with applications in a marketing context.
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
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