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This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online marketing course explores what brands are and how they can be positioned.

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.