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This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch,...

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This series of online courses explores the impact of digital transformation on financial services. It includes topics such as digital competition, FinTech competitors of...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

To help leaders to be rigorous even without figures, great philosophers have lots of ideas. This course invites students to rediscover the art of thinking. They should...

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...