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This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course helps to learn how to apply the concepts of advertising and marketing to branding.

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.