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This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
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