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This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course gives an introduction to key brand management terminology and principles.
In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.
This online course shows how to price product or services to maximize revenue.
This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...
This online course gives a first introduction to social media marketing. The course is offered by Facebook.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...
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