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This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online marketing course explores what brands are and how they can be positioned.

This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course explores the fundamentals of behavioral perspectives in marketing.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course gives an introduction to Facebook Ads and Facebook marketing.

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.