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This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This MOOC explores the interaction between strategy and sustainability.

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This series of online courses examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the...