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Provider: Coursera
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Content

This online course gives an introduction to Competitive Strategy.


The video course (MOOC) explores how businesses and organizations behave in situations in which strategic decisions are interdependent. This includes situations where one's actions affect the competitors' profits and vice versa.


The course uses the basic tools of game theory and includes the following key topics:

  • Basic concepts of game theory and strategy
  • Cooperation of firms/organizations in the market
  • Complementary products and partnerships
  • Market entry
  • R&D and strategy
  • Product design, pricing strategy


(Note: There is also a course on Advanced Competitive Strategy.)

Ludwig-Maximilians-Universität München (LMU)

Instructor: Professor Tobias Kretschmer
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate available? (fee)
Format: MOOC/online course
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