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In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. They will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Ludwig-Maximilians-Universität München (LMU)

Teacher: Professor Tobias Kretschmer
Provided by: Coursera
Course language: English
Fees: free course
Level: intermediate
Certificate possible? (fee)
Format: MOOC/online course

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