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In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product.

IE Business School

Teacher: Professor Ramon Diaz-Bernardo
Provided by: Coursera
Course language: English
Fees: free course
Level: beginner
Certificate possible? (fee)
Format: MOOC/online course

How do you like the course 'Market Research and Consumer Behavior'?

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