In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product.
| Instructor: | Professor Ramon Diaz-Bernardo |
| Provided by: | Coursera |
| Course language: | English |
| Fees: | free course |
| Level: | beginner |
| Certificate available? | (fee) |
| Format: | MOOC/online course |
How do you like the course 'Market Research and Consumer Behavior'?
