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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course explores the importance of prevention and risk reduction in decreasing cancer occurrences.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

Traditional development processes lead to team frustration and poor results. Agile offers a different approach to managing the complexities of software development. This course...

This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death...

This course provides an overview of Thomas Jefferson's work and perspectives presented by the University of Virginia in partnership with Thomas Jefferson’s Monticello.

This short online course explores how to handle IT projects within organizations with the use of design thinking, lean startup, and agile methods.

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

This is an introductory online course about the key concepts of planning and executing projects.The course shows how to plan, analyze, and manage successful projects. It...

This course provides an overview of design thinking and works with a model containing four key questions and several tools to help understand design thinking as a problem...

This online course gives an introduction to design thinking (a human-centered approach to problem solving) for non-profit or social organizations.

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....

This online course (MOOC) was set up for current product or general managers interested in today's modern product management methods, for example in a digital environment.

Dieser Online-Kurs analysiert den Prozess der digitalen Transformation von Unternehmen. Der Kurs wurde ursprünglich auf Englisch erstellt und für deutsche Teilnehmer übersetzt....

Dieser Online-Kurs gibt eine Einführung in die agile und designorientierte Denkweise der Produktentwicklung. Ein besonderer Schwerpunkt liegt dabei auf dem Einsatz von Personas...