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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course explores the fundamentals of financial accounting, including balance sheet, income statement and cash flows.

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course provides an overview of design thinking and works with a model containing four key questions and several tools to help understand design thinking as a problem...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

This course provides an overview of Thomas Jefferson's work and perspectives presented by the University of Virginia in partnership with Thomas Jefferson’s Monticello.

This online course discusses modern history from a global perspective. The course includes the following topics:From the Traditional to the Modern - Commercial and Military...

This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.

This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course program gives an introduction to design thinking. The course explores the six key phases of the design thinking process, from immersion to learning-in-action,...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This online course explores the continuous deployment capability of organizations and the skill sets and roles involved in DevOps.

Dieser Online-Kurs analysiert den Prozess der digitalen Transformation von Unternehmen. Der Kurs wurde ursprünglich auf Englisch erstellt und für deutsche Teilnehmer übersetzt....