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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course gives an introduction to architecture for beginners. It offers a unique insight into the mind and work of an architect, starting with the basics of the...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course explores today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. It interrogates key...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...