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This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online marketing course explores how to produce memorable content through quality storytelling.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.