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This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

This online course explores digital marketing strategies and channels.

This online course teaches how to use Snapchat to generate high quality leads and traffic.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course explores a ten-step process to data-driven market segmentation analysis.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.