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Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...