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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
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