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This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course explores how to plan and launch a successful social media marketing campaign.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course explores a ten-step process to data-driven market segmentation analysis.

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...