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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course explores the fundamentals of behavioral perspectives in marketing.

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course shows learners how understanding and targeting their market can help their business stand out from the crowd.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This online course teaches Business English in a marketing and sales context.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...