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This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This course teaches students how to evaluate market and financial data, and present insights effectively.

This online marketing course explores what brands are and how they can be positioned.

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This online course teaches Business English in a marketing and sales context.

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course explores the European energy market and the economic principles behind it.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...