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This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This online course teaches Business English in a marketing and sales context.

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course teaches various methods of building a robust back testing system for trading strategies.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...