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This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This online course program gives an introduction to cybersecurity concepts and how they apply to a business environment. It also covers threat mitigation strategies from an...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.