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This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

Coursera and the University of Illinois offer a rigorous business degree that’s accessible to anyone. It starts with 6 Coursera Specializations in topics like management,...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...

Bereiten Sie die Texte Ihrer Website so auf, dass Ihre Inhalte von Suchmaschinen gefunden werden, ohne dass Sie ein Vermögen investieren oder die Nächte durcharbeiten müssen.

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.

Dieser Online-Kurs gibt eine Einführung ins Digital Marketing und Online Marketing. Neben den Grundlagen sind auch Themen enthalten wie Leadgenerierung, Affiliate Marketing,...

Diese Online-Vorlesung zum Thema Vertriebsmanagement wird von einem hochrangigen Vertriebsmanager des Shell-Konzerns abgehalten. Themen sind unter anderem:...

Lernen Sie, wie Influencer Ihnen dabei helfen, Ihre Produkte zu vermarkten, wo Sie sie finden und wie sie zur Kooperation zu bewegen sind.