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Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course explores a ten-step process to data-driven market segmentation analysis.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course teaches Business English in a marketing and sales context.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

Dieser Online-Videokurs richtet sich speziell an medizinisch, wissenschaftlich oder technisch Verantwortliche in der Pharma- und Medizintechnik-Branche. Medical Advisor und...

Dieser Online-Kurs erläutert, wie man im Markt für Medizinprodukte und Arzneimittel Chancen schneller nutzen und Ergebnisse effektiver erreichen kann. Es werden verschiedenste...

Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...

Diese Online-Vorlesung zum Thema Vertriebsmanagement wird von einem hochrangigen Vertriebsmanager des Shell-Konzerns abgehalten. Themen sind unter anderem:...

Lernen Sie einen erfolgversprechenden Marketingplan zu verfassen und zu präsentieren.

Lernen Sie mit Snapchat neue Möglichkeiten des Social-Media-Marketings kennen.