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This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.