Advanced Search

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...