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This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course program explores energy markets and the need for an energy transition, including the different economic approaches.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...