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In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course gives an introduction to options, option strategies and how to trade options.

This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This course teaches students how to evaluate market and financial data, and present insights effectively.

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course explores how and why market segmentation can be used to improve business performance.