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This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This course will dive into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion,...

This online marketing course explores how to produce memorable content through quality storytelling.

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...