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In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.