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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.
This online course explores the European energy market and the economic principles behind it.
This online course examines the financial markets and the role that risk management tools play in the global economy.
This online marketing course explores what brands are and how they can be positioned.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...
This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This online course gives an introduction to digital marketing as well as its key platforms and implementation types.
This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
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