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This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course teaches various methods of building a robust back testing system for trading strategies.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course examines the financial markets and the role that risk management tools play in the global economy.

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.