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This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...
This online marketing course explores what brands are and how they can be positioned.
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
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