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This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.
In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.
This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This online course teaches how to use Facebook Marketing and Instagram Ads.
This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...
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